adani

Dr. Krunal Joshi

Associate Professor

Dr. Krunal Joshi, a post graduate in business management from FORE School of Management, New Delhi, is an assistant professor at SJPI in the area of marketing. He holds a bachelors’ degree in commerce from Gujarat University and has been a meritorious student throughout his education. He started his academic career with SJPI in the year 2009. Prior to that he had work in the industry for 3 years at managerial levels with Bajaj Allianz General Insurance Co. Ltd. and ICICI Securities Ltd., primarily responsible for branch management including sales and profit mobilization, heading a team of sales & operations staff. He also serves currently as a visiting faculty for Brand Management , General Management Subjects and Management Control Systems at few of the Post Graduate and Under Graduate Institutes.
His academic areas of interest include brand management, sales and distribution management and consumer behavior in retailing industry. His doctoral research was in the area of consumer attitude and buying behavior towards private brands. At SJPI, he is a part of a few research projects in the area of management, awarded by various government institutions. A strong believer of the theory of karma, he is an avid reader of literature on life management and self improvement.

  • PhD. , kadi sarva vishwavidyalaya , 2017
  • PGDBM (equivalent to MBA as recognized by AICTE & AIU) , FORE School of Management, New Delhi., 2005
  • B.Com , H.L Institute of Commerce, Gujarat University, April, 2002
  • UGC NET certification – December, 2012.
Organization Shri Jairambhai Patel Institute of Business Management, Gandhinagar
Designation Associate Professor (MBA program)
Subjects
  • Sales and Distribution Management
  • Product and Brand Management
  • Management Control Systems
  • Marketing Management
Skills Enhanced
  • Quest for conceptual understanding in a subject and its application
    through case studies.
  • Orientation towards academic research
Period July 2009 till date
Organization ICICI Securities Ltd., AHMEDABAD (GUJARAT)
Designation Centre Manager
Nature of Work
  • Heading Isanpur Centre operation – a profit centre
  • Responsible for Centre Sales Planning & Generation
    through a team of Sales Managers (5+1)
  • Directly responsible for servicing existing relationships
Skills Enhanced
  • -Exposure in Direct Marketing Channel –
    Various Activity Planning & Management for Sales Generation
  • Sales pitch presentations/meetings at corporate level
  • Further understanding of financial sector & the technicalities involved therein –
    Equities & IPOs, Mutual Funds, Life Insurance, General Insurance,
    Loan Products
  • Further honing of skills acquired in previous assignments
Period April 2007 to June 2008
Organization Bajaj Allianz General Insurance Co. Ltd., MUMBAI (MAHARASHTRA)
Designation Assistant Manager – Marketing
Nature of Work
  • Heading Agency Channel and Ghatkopar Branch operation, a full fledged profit
    centre with a team of 16 people
  • Responsible for business generation from across the various Channels viz:
    Agency, Motor, Bancassurance & Travel
  • Directly responsible for (existing/new) Corporate relationships as
    well as Broker relationships & business generation from the same
  • Branch Business & Financial Budgeting (Yearly)
  • Ensuring control over the backend processes of the branch viz: underwriting,
    claims, renewals, policy issuance/dispatch, accounts and administration
    to enable utmost customer service delivery
Skills Enhanced
  • Planning Monthly sales targets for each channel and driving the
    Sales team towards the same
  • Planning and Implementation of sales incentive schemes for business partners
  • -Branch Financial and Processes Audit (Half Yearly)
  • Weekly/Monthly/Quarterly MIS generation, analysis & reporting
  • Team Building and Management
Period July 2005 to March 2007
Project Title “Value chain in major seed spices for domestic and export promotion”
Details A project by Indian Council of Agricultural Research under the National Agricultural Innovation Project.
Our institute is working as a sub partner to one of the consortium partners undertaking
various aspect of the project.
Role
  • Providing market intelligence with regards to the domestic and export
    market for major seed spices covered under the project.
  • Forming farmer co-operative societies and making them function for better
    price and value realization from seed spices and value added products.
Project Title “Navsari District Human Development Report”
Details A project by Gujarat Social Infrastructure Development Society, Gandhinagar.
Our institute is working as a principal partner in preparing the Human Development Report
for Navsari District.
Role
  • Collection of data on various parameters like Education, Population Composition,
    Health Indicators & Livelihood through filed visits and from government offices.
  • Preparing a comprehensive report on the district human development as
    indicated by the progress on the parameters mentioned.
Project Title “Porbandar District Human Development Report”
Details A project by Gujarat Social Infrastructure Development Society, Gandhinagar.
Our institute is working as a principal partner in preparing the Human Development Report
for Navsari District.
Role
  • Collection of data on various parameters like Education, Population Composition,
    Health Indicators & Livelihood through filed visits and from government offices.
  • Preparing a comprehensive report on the district human development as indicated
    by the progress on the parameters mentioned.
Paper Title Consumer Perception, Attitude and Buying Behaviour towards Private Brands – An Exploratory Study.
Journal Details The Journal of Management and Co-operation (ISSN NO. 2249-2275)
Issue Details April – June 2013, Volume: X, Number: 2, pg. 108
Paper Title Factors Affecting Private Label Brand Proneness among Consumers.
Journal Details Glacier Journal of Scientific Research (ISSN NO. 2349-8498)
Issue Details August 2015, Volume: I, pg. 12-16.
Paper Title Demography and Private Brand Attitude – Empirical Evidence
Journal Details Glacier Journal of Scientific Research (ISSN NO. 2349-8498)
Issue Details April 2016, Volume: I, pg. 67-75.